SDSU's Highest Priorities

For more than 140 years, SDSU has carried out its land grant mission with purpose and pride. Through generations of bold thinking and tradition, we've built a legacy defined by innovation, impact, and an unwavering commitment to student success.

Today, we continue to invest in the future of SDSU by focusing on:

• People: Empowering students, faculty, and staff through support that fuels learning, leadership, and opportunity.

• Places: Creating and enhancing spaces that spark innovation and honor our shared history.

• Traditions: Sustaining the programs and experiences that connect generations of Jackrabbits.

• Innovations: Advancing bold ideas and forward-thinking solutions that shape what’s next.

A gift to our Highest Priorities fund supports the university’s most immediate and meaningful needs, helping SDSU thrive today and lead tomorrow.

Thanks to these fantastic challenges, Jackrabbits everywhere have the opportunity to make their impact go further:

• 1881 Donor Challenge by Mark White: 1,881 overall donors unlocks $50,000.
• 5000 Donor Challenge by Rod and Diana Berlin: 5,000 overall donors unlocks $100,000.
• First-Time Donor Challenge by Wes and Tracy Chambers, Steve and Michelle Erpenbach, and Dr. Sharon Lohr DeVaney: 100 first-time donors to SDSU unlocks $20,000.
• 50 State Challenge by Friends of Jacks ELEVATE: A donor from each of the 50 states unlocks $50,000.
• Student Donor Challenge by Daktronics: 100 current SDSU student donors unlocks $5,250.
• Faculty/Staff Donor Challenge by Cheryl Plender: 100 current SDSU faculty/staff donors unlocks $30,000.
• SDSU Parent Challenge by Cheryl Plender: 100 parent donors of a current SDSU student unlocks $30,000.
• Recent Alumni Challenge by Alan Fenner and Marlys Hauck-Fenner: 100 recent alumni donors ('22-'26) unlocks $7,000.

In addition to these remarkable challenges, we offer other opportunities to make a difference and build momentum throughout the day:

• 1st Donor of the Day Challenge: The first donor of the day unlocks an additional $500 for their designated gift fund.
• 1881st Donor of the Day Challenge: The 1,881st donor of the day unlocks an additional $1,000 for their designated gift fund.
• 5000th Donor of the Day Challenge: The 5,000th donor of the day unlocks an additional $2,000 for their designated gift fund.
• Last Donor of the Night Challenge: The final donor of the day unlocks an additional $250 for their designated gift fund.
• Creative Posts Challenge: Five donors will unlock an additional $100 for their designated fund through creative One Day for STATE social media participation.
• 1st Challenge Unlocked Challenge: The first challenge unlocked earns an additional $500 for that area’s excellence fund.
• 1st College to Unlock All Challenges: The first college to unlock all of its challenges earns an additional $2,000 for its excellence fund.
• Student Organization Top in Donors Challenge: The student organization with the most donors earns an additional $250 for its student organization.
• College or Area with the Most First-Time Donors: The college or sport with the most first-time donors to SDSU earns an additional $1,000.
• College or Area with the Largest Percentage of Returning Donors: The college or sport with the highest percentage of returning donors from last year earns an additional $1,000.

Together, we are supporting the university’s most immediate and meaningful needs, helping SDSU thrive today and lead tomorrow.